Rushkoff gets it

I loved the book Life, Inc. by Douglas Rushkoff. I've written about this before, for this post I'll let Rushkoff's site and a video tell the story.

 

This description is incredible and accurate:

In Life Inc, Douglas Rushkoff presents the unnerving, unbelievable, but ultimately undeniable proof that our world has been overtaken by an absolutely artificial economy.

He shows how our most fundamental assumptions about money and commerce are actually false ones – artifacts of a 400-year-old plan by a waning aristocracy to maintain control of Western Europe. Although the architects of this corporatism have long since passed on, we still live in a landscape defined by their plans and have internalized their values as our own.